The largest companies in the apparel sector have long understood that data can revolution their business. We are facing a deep cultural change, not a simple trend.
When the goal is to conquer the customer, the charm of the product is not enough. Interaction and relationship are the new dimensions of brand experience, these aspects establish the key factors to actualize the final choice. A comprehensive, up-to-date and timely data analysis can be translated into actions aimed at intercepting the interests of the costumers.